Oh My Cream has acquired French natural nutritional supplements and collagen broth brand Atelier Nubio from receivership.WHO: Claire Nouy founded Nubio in 2014 with juice cleanses. In 2019, the brand transitioned into collagen broths and supplements. The range has grown to 15 supplements, two broths, and a small range of accessories. The brand launched with Oh My Cream in 2021 and quickly became the number-one supplement label. It is also sold in about 30 retailers across French concept stores, pharmacies, spas, and other beauty retailers.Oh My Cream was launched in 2013 by Juliette Lévy Cohen as a multi-brand beauty concept / store featuring premium and clean labels. The retailer today has a footprint of 26 stores in Europe, of which 12 are in Paris, and an e-commerce site. Six years ago, Oh My Cream also created a private-label skincare brand with roughly 30 stock-keeping units.WHY: Nubio was placed into receivership earlier this year, and the Paris commercial court formally approved the sale to Oh My Cream.IN THEIR OWN WORDS: "We thought it's the right time for us to consider buying another supplements brand, because we believe so much in the category," Lévy Cohen told WWD. "We know how to make brands successful at Oh My Cream, and we feel Atelier Nubio is very different from what we have with Combeau."DETAILS:Oh My Cream acquired Atelier Nubio, the French natural nutritional supplements and collagen broth brand.Financial terms of the deal were not disclosed.In 2023, Oh My Cream acquired supplement start-up Combeau.In 2019, Experienced Capital acquired a 41% stake in Oh My Cream.In 2016, Otium Capital provided Oh My Cream with a cash injection of $6.